Account leadership, strategic development and production management of video content for P&G's personalized medicine organizaiton, MDVIP.
Designed to connect with the adventurous aspirations of MDVIP's community - a group who is investing in their health so they can live their lives to the fullest.
Credits:
- Creative Director, Corinna Falusi
- Art Director, Maite Rodrigues de Albuquerque
- Copywriter, Will Tran
- Producer, Maria Garelli
- Director, Lance Doty
- Production Company, Homestead Films
- Client, Mark Murrison & Lynn Cobb